| NUMMER: | n.n. |
| KÜRZEL: | MDPE |
| MODULBEAUFTRAGTE:R: | Prof. Dr. Manuel Wiesche |
| DOZENT:IN: | JProf.Dr. Manuel Wiesche |
| FAKULTÄT: | Technische Universität Dortmund |
| SPRACHE: | Deutsch |
| SWS: | 4 SWS |
| CREDITS: | 7 CP |
| ANGEBOTEN IM: | jedes Sommersemester |
PRÜFUNGEN
| FORM: | Semesterbegleitend; Module examination (schriftlich oder mündlich) |
| TERMIN: | Siehe Prüfungsamt. |
LERNFORM
Vorlesung
LERNZIELE
After completion of this module, students will understand the basic concepts of platformsas two-sided markets, model platform ecosystems, understand the design and governacne of
digital platforms from the perspective of the platform owner and analyze existing platform
ecosystems.
INHALT
In this module, students will learn about digital platform ecosystems. Digital platforms are atthe heart of business model change in digital transformation. Companies like Apple, Facebook,
Uber and Google, but also Microsoft, SAP and Salesforce develop ecosystems, where partners
develop a plethora of applications to match customer needs on their digital platform. Digital
platform ecosystems will be analyzed from both thenological design as well as the market
perspective. The course addressess the managerial challenges in building and scaling platformbased
business models and governing the ecosystem surrounding the digital platform. In
addition to participating in the lecture, students will conduct a group case work assignment
on digital platform ecosystems.